Cheerleader Bush is donning his pom-poms and launching a massive public relations campaign to convince us how swell things are in Iraq:
In the face of growing doubts about postwar Iraq, Bush is leading a new public-relations offensive to highlight positive developments.
Thursday, in the speech to troops, Bush was emphasizing signs of progress in Iraq, what Bush calls “the central front in the war on terrorism,” and what the events mean for “the safety and security of the American people,” White House spokeswoman Claire Buchan said.
He warmed up Wednesday night with a speech at a fund-raiser in Washington sponsored by the Republican National Convention.
“Since the liberation of Iraq, our investigators have found evidence of a clandestine network of biological laboratories, the advance design work on prohibited long-range missiles, elaborate campaign to hide these illegal programs,” Bush said.
“Design work”?? I remember Powell at the UN crying out that war was necessary right away because Saddam refused to disarm. He said Saddam had WMDs. He didn’t say we were going to war because Saddam had design work.
As to how great things are going in Iraq: I hated the Saddam regime and wondered at time, albeit hesitantly, whether the invasion might be justified purely on humanitarian grounds. I sure got rid of that attitude quickly. Now I can only laugh at Bush’s feeble attempts to turn chicken shit into chicken salad.
I’m sure there are a lot of good things happening in Iraq and that many Iraqis still welcome us. But with the daily picking off and bombing of our soldiers, with the refusal of most of our allies to support us, and with ever-growing demands for our money and men, you don’t have to be a genius to know that things are not on track over there.
As a PR person myself, I can safely say Bush is now practicing what we call crisis management, which is something of a misnomer. He cannot manage the crisis, as it has taken on a life of its own. What he can try to do is manage the perception of the crisis, and based on this article he’s doing a pretty poor job.
First rule in crisis management is acknowledging the problem and being up-front about it (you know, the way the Chinese have been with AIDS and SARS). Denying the problem, trying to paint it as something it isn’t, and trying to prop things up with false expectations — those are the ingredients for implosion and ultimately a total loss of credibility. Again, China’s handling of SARS is a classic example.
So I hope W knows what he’s doing.
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