Vintage Rich.

From Those Wonderful Folks Who Gave You ‘Axis of Evil’
By FRANK RICH
Published: July 16, 2006

AS American foreign policy lies in ruins from Pyongyang to Baghdad to Beirut, its epitaph is already being written in Washington. Last week’s Time cover, “The End of Cowboy Diplomacy,” lays out the conventional wisdom: the Bush doctrine of pre-emptive war, upended by chaos in Iraq and the nuclear intransigence of North Korea and Iran, is now officially kaput. In its stead, a sadder but more patient White House, under the sway of Condi Rice, is embracing the fine art of multilateral diplomacy and dumping the “bring ’em on” gun-slinging that got the world into this jam.

The only flaw in this narrative – a big one – is that it understates the administration’s failure by assuming that President Bush actually had a grand, if misguided, vision in the first place. Would that this were so. But in truth this presidency never had a vision for the world. It instead had an idée fixe about one country, Iraq, and in pursuit of that obsession recklessly harnessed American power to gut-driven improvisation and P.R. strategies, not doctrine. This has not changed, even now.

Only if we remember that the core values of this White House are marketing and political expediency, not principle and substance, can we fully grasp its past errors and, more important, decipher the endgame to come. The Bush era has not been defined by big government or small government but by virtual government. Its enduring shrine will be a hollow Department of Homeland Security that finds more potential terrorist targets in Indiana than in New York.

Like his father, George W. Bush always disdained the vision thing. He rode into office on the heels of a boom, preaching minimalist ambitions reminiscent of the 1920s boom Republicanism of Harding and Coolidge. Mr. Bush’s most fervent missions were to cut taxes, pass a placebo patients’ bill of rights and institute the education program he sold as No Child Left Behind. His agenda was largely exhausted by the time of his fateful Crawford vacation in August 2001, so he talked vaguely of immigration reform and announced a stem-cell research ‘compromise.” But he failed to seriously lead on either issue, both of which remain subjects of toxic debate today. To appear busy once he returned to Washington after Labor Day, he cooked up a typically alliterative “program” called Communities of Character, a grab bag of “valuesâ€? initiatives inspired by polling data. That was forgotten after the Qaeda attacks. But the day that changed everything didn’t change the fundamental character of the Bush presidency. The so-called doctrine of pre-emption, a repackaging of the long-held Cheney-Rumsfeld post-cold-war mantra of unilateralism, was just another gaudy float in the propaganda parade ginned up to take America to war against a country that did not attack us on 9/11. As the president’s chief of staff then, Andrew Card, famously said of the Iraq war just after Labor Day 2002, “From a marketing point of view, you don’t introduce new products in August.” The Bush doctrine was rolled out officially two weeks later, just days after the administrationss brass had fanned out en masse on the Sunday-morning talk shows to warn that Saddam’s smoking gun would soon come in the form of a mushroom cloud.

The Bush doctrine was a doctrine in name only, a sales strategy contrived to dress up the single mission of regime change in Iraq with philosophical grandiosity worthy of F.D.R. There was never any serious intention of militarily pre-empting either Iran or North Korea, whose nuclear ambitions were as naked then as they are now, or of striking the countries that unlike Iraq were major enablers of Islamic terrorism. Axis of Evil was merely a clever brand name from the same sloganeering folks who gave us “compassionate conservatism” and “a uniter, not a divider” – so clever that the wife of a presidential speechwriter, David Frum, sent e-mails around Washington boasting that her husband was the “Axis of Evil” author. (Actually, only “axis”was his.)

Since then, the administration has fiddled in Iraq while Islamic radicalism has burned brighter and the rest of the Axis of Evil, not to mention Afghanistan and the Middle East, have grown into just the gathering threat that Saddam was not. And there’s still no policy. As Ivo Daalder of the Brookings Institution writes on his foreign-affairs blog, Mr. Bush isn’t pursuing diplomacy in his post-cowboy phase so much as “a foreign policy of empty gestures” consisting of “strong words here; a soothing telephone call and hasty meetings there.” The ambition is not to control events but “to kick the proverbial can down the road – far enough so the next president can deal with